Understanding Key Data


Please see below for definitions of the metrics displayed within the Key Data section of your screened company. These are based off of our data provider Experian's own definitions, as can be seen on their website: Explaining the Experian Credit Summary



Credit Limit

A credit limit is the suggested maximum amount of credit that should be extended to a business, based on factors such as their credit rating, the business' status and the types of accounts they file with Companies House. Experian decreases the differential between the credit limit and the credit rating as the level of risk increases.


Credit Rating

Experian assigns a credit rating to a business based on their Commercial Delphi risk score and size - for further information on the Delphi score, please see this article: Understanding the Delphi Score. This credit rating indicates the average level of credit required by a business from one of its suppliers over a 30 day trading period, from a maximum of £10m to a minimum (above £0) of £500.


Failure Odds

Failure Odds indicates the probability that a business will fail within the next 12 months. This value is based on proportions - a 1:1 value would indicate a 50% likelihood of failure (being 1 in 2) while 7:1 would indicate a lower chance (1 in 8, or 12.5%). In summary, the lower the value indicated here, the higher the risk of failure.


Total Turnover

Total Turnover simply details the company's turnover (total income within a set period, typically 1 year), based upon their most recently filed annual accounts submitted to Companies House. A 4 year history of a company's turnover (where available) can be seen in the graph above the Key Data section.


Pre-tax Profits

Similar to Turnover, Pre-tax profits indicates the company's total profits within the last fiscal year before tax. This figure is also based upon the company's most recently filed Annual Accounts with Companies House, and a historical trend of these yearly figures can be seen above the Key Data section.


Pre-tax profit margin (%)

This figure is calculated by subtracting a company's pre-tax expenses from its total revenue. This is commonly used to measure a company's operating efficiency.


For more information on how to use financial data in a sales environment please read the advice in the linked guide. 

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