Software always has varying ranges of adoption. Whether it is Linkedin, Excel or your CRM, some of your users have roles or profiles which mean that they will engage more or less frequently, and deeply, than others.
Artesian helps you to visualise this by segmenting users into four groups based on a combination of breadth, depth and frequency of usage. These are the groups:
These are General Artesian users who have a footprint on the platform, whether it is maintaining, researching, following, screening, tracking, accessing by mobile etc.
Most user communities have an elite group of users (usually around 10%) who we class as Power Users - people whose roles mean that they use the platform much more than most. You don’t want all users to be Power Users, but it is normal to have a few.
New / Untrained
These users have been set up and are awaiting their first training session
Users who have been trained but have not shown any activity in the platform within the past month. Often this inactivity is because their usage lapsed due to lack of awareness – to analyse this, your Artesian Contact now has a report which will show which of these inactive users have not been trained for more than 2 years.
How do I get to see this chart for my data? Can I access it in the management page?
Your Customer Success Manager (CSM) can provide this for you. It is not yet available in the management page, but your CSM can provide you with the latest view.
How many users should I expect to find in each category?
Every customer uses Artesian in different ways, and sometimes within your teams you will see some who interact regularly and others who only need to do things every month or two. However for an average customer in a given month we would expect to find around 10% of the user base in the Power User category.
How are these categories evaluated?
They are based on ranges of Artesian scores. This is what allows them to combine multiple dimensions of activity, including breadth, depth and frequency of usage.
What period of time do the categories relate to?
They are calculated monthly based on the usage data available on the first working day of each month.
Is there a correlation between these categories and the ways Artesian previously used to measure user groups?
No. Just because someone was in the old top level, it doesn’t mean they will now be a Power user. By basing activity on scores, these categories are a much stricter indication of overall activity than the old measures.
Is there a correlation between these classifications and performance?
It is common for there to be a correlation but value is generally seen across the board.
For those with smaller portfolios or more occasional use, it only takes one insight or data trigger to drive a successful engagement. Artesian costs less than a coffee a day so it usually only takes one opportunity a year to cover the cost of a users licence!