Your Social Seller Score is made up of three key areas – Target, Connect and Share. You need to work on all three to get a score of 100. By utilising these three areas in conjunction with one another you can really make an impact with your customers by showing you have key knowledge about their business and the influence that current events are having upon it.
Your target score measures how you target your Customers and Prospects within Artesian. Review your insights and maintain your watchlists to learn the most about your companies, including building a network (also known as an ecosystem) to drive referrals and introductions.
If you’re interested in maintaining your watch lists, you might find these articles interesting further reading:
To make a good connection with a Customer or Prospect you will want to understand their business and how external or internal impetus is currently effecting them – be that nationally or on a more local scale. You want to show that when you do reach out to them that you understand their business in a way that your Competitors don’t. The Connect score therefore measures how you act on your insights and research your companies.
You may find these further articles contain some helpful tips on how to gain useful insights:
Perhaps the easiest of the three, sharing is all about (you guessed it) sharing the insights you find through Artesian with your colleagues, customers or prospects. Artesian allows you to share in a variety of ways including Twitter, LinkedIn and by email. By sharing insights that are relevant to your companies you help establish your presence, and build both trust and credibility. You can also share insights internally to help create and build awareness amongst your colleagues.
Further reading on sharing insights is available as follows: