Official news channels are not the only resources you have when researching companies. Blog posts and Twitter can also provide valuable insight into what is going on within a company and how they are perceived by their customers, peers and employees.
Triggers such as recruitment drives and award wins can often be found within social media before they make it into the mainstream news.
The Social page for a company provides you with the ability to read recent blogs and tweets as well as search on keywords. It will also provide you with some links to various social media sites, to allow you to quickly perform some research into the company.
You do not have to be following the company in your own Twitter account to see the Tweets about them; Artesian will automatically search for any Twitter content related to the company. However, you do have to authorise Twitter. Please click here if you would like more information on how to do this.
For the latest advice on social selling, read our guide 'Selling is Sharing – A B2B sellers guide to content and insight sharing'.